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Services

The buyer’s journey has changed, but the enterprise sales process has not. 

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Over the past decade, tech buying has shifted from being seller-driven to a buyer-controlled, self-service experience. With a marketplace flooded with software vendors, B2B tech companies must distinguish themselves, and offer a more consultative approach to best serve their clients.  

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It's better for buyers, because they are more confident in what they are buying.

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It's better for sellers, because they find more success with a better story to tell. 

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Here’s how we drive results:  â€‹

  • Market Positioning

  • Sales Pitch Creation

  • Revenue Leadership

  • Strategy Facilitation

  • Creative Design Direction

  • Team Enablement​

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1

In B2B software, if you are talking to everyone, you are talking to no one. 

Define your best fit customer. Who they are, what they are trying to solve, and, why do they need and love your product.

Go small to get big. With focus, you will develop the right messaging and product that will appeal to a specific set of customers.

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We work with you to obtain customer feedback, internal insight, and develop a workshop that brings all the information together. You will walk out with a specific ICP, market position, and key value drivers to solve your customer’s pain. 

2

After we determine your best fit customer, we will create your GTM strategy and execution plan:

 

  • ICP Identification

  • Market Segmentation

  • Competitive Analysis

  • Unique Value Prop

  • Pricing

  • Distribution Channels

  • Sales Process

  • AE Hiring

  • Marketing Strategy

  • Customer Success 

  • Sales Metrics

  • Comp Plans and Quotas​

  • Account Planning

  • Alignment between Sales and Marketing

 

R2 will help you build your revenue plan, and work with you to execute.

3

We communicate your unique position in the market, and how you stand out among the sea of alternatives. 

 

We nail your customer-facing story with undeniable value, impactful visuals, and compelling copy.  We help you understand and share what you are the best in the world at delivering. 

 

We develop the sales storyline, the key messages, and the fully-designed, customer-facing slides with a talk track included. And then we train your team to crush the pitch with customers.  

5

Elevate your product’s value with impactful, memorable design.

 

We create distinctive logos, cohesive color palettes, and compelling imagery to represent your brand online, in sales discussions and on social media.

4

Make decisions faster, and more effectively. Gain team alignment so you can crush your growth targets.

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We specialize in sessions on:

  • Vision & Business Strategy

  • Revenue Strategy and Account Planning

  • High Impact Sales Kick-Off

  • Product Roadmap

  • Organizational Alignment

6

Clients are demanding a better, more consultative sales experience.

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Equip your team with the skills to surpass customer expectations.

 

We specialize in:

  • Consultative Sales

  • Pitch Delivery

  • Demo Training for Engineers

  • Negotiation Fundamentals

  • Sales Foundations 

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